e commerce
Tea brand “Chai Lun”
A minimalist online shop built around the “one cup ritual”: clean catalogue structure and responsive mobile design.
What we did
- Mapped out the screens and removed unnecessary steps from the catalogue.
- Designed the “one cup” scenario - adding to cart without overwhelm.
- Implemented a responsive layout for quick access to tea descriptions on mobile.
Result
The site feels like a premium brand yet remains lightweight. Conversion to add to cart increased thanks to the streamlined flow.